Our Team

Told via Snapchat filters.

Scott Dyer | Founder & CEO

After over 20 years owning Once Upon a Child and Plato’s Closet franchises, Scott realized the only way to get his marketing goals met was to start his own marketing company. So that’s what he did. The goal of Hipbone Marketing is to serve the unique needs and challenges of resale clothing franchises.

Scott makes sure that Hipbone’s services and promotions make sense from a franchise-owner perspective. He’s an idea guy, probably because he knows the rest of the team can handle the execution part, and constantly challenges the team to analyze everything we do from every conceivable angle. When he’s not daydreaming about another match on the office ping pong table (aka the conference table) he’s promising to start writing his book “Everything I Wish I Could Say to People on Social Media but Don’t.” He does this all while continuing to own three Once Upon a Childs and two Plato’s Closets.


Tara Dyer | CFO & Consultant

With over 10 years of experience working with Once Upon a Child and Plato’s Closet, Tara is an integral part of the Hipbone team. She gives valuable feedback on new promotional ideas, makes sure our ideas are executable on an in-store level, and generally keeps everyone in line, especially Scott.

Tara does all of this in addition to her role(s) as Owner of three Once Upon a Childs and two Plato’s Closets. Oh, and she also makes sure that everyone gets paid. We all really appreciate that.


Missy Wilke | Senior Account Manager & Office Manager

Missy is the founding member of the Hipbone Marketing team and came to the job directly from working in Once Upon A Child and Plato’s Closet stores. She has a bachelor’s degree in Media Communications from Webster University.

On an average day at the office, Missy spends her time talking to partners, managing projects and promotions, and keeping the rest of the people on this page in line. Outside of the office, Missy still spends time talking to partners while keeping her 8 year old son and 4 pets in line.


Sam Hohenstein | Graphic Designer

Sam is the team’s graphic designer and in-house Game of Thrones aficionado. Throughout the day, you’ll find Sam working on all promotional graphics for social media, email, and associated print materials. He works through design ideas with partners and his fellow coworkers until they are set, from conception to ordering.

In 2015, Sam received his BFA in Studio Art with an emphasis in graphic design from the University of Missouri–St. Louis. He also serves on the board of Happy to Give, a nonprofit organization that hosts an annual Happy Gilmore inspired golf tournament! In his spare time, he can be found enjoying funky bass lines.




Becca Stebbin | Account Manager, Once Upon a Child

Becca received her Bachelor’s Degree in English with minors in Spanish & Environmental Studies from Truman State University, and after nearly 6 years at Once Upon a Child, joined the Hipbone Team and now helps Once Upon a Child stores across the country create an awesome online presence! Her days at the office consist of managing social media, writing and editing content, and creating organizational tools to keep the office as coordinated and streamlined as possible! When she’s not at work, Becca travels as much as physically possible, maps out her next tattoo, dabbles in photography, and spends time with her cat Khaleesi.


Kevin Brumley | Ads Specialist

Kevin joined the team in October 2016 after making the switch to marketing from the security field (he’s actually a Certified Police Officer, so be careful!) He is a “remote” Hipboner living in Cincinnati and spends his days doing some pretty exciting and innovative work for Hipbone Marketing in digital ads. He tests capabilities with new Instagram, Google, and Facebook options for running ads so we can be as efficient and well-informed as possible about how we’re spending our partner’s monthly ad budgets. He juggles all of this awesome work with raising his kids and hitting the gym! In his free time, he also enjoys discussing politics, watching sports, playing poker, and most of all… eating food.


Meet with the Team

Want to talk shop, marketing, or just looking for a good place to eat in Saint Louis? Feel free to contact us any time at connect@hipbonemarketing.com and any one of us would be happy to chat!

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