Our Team

Told via Snapchat filters.

Scott Dyer | Founder & CEO

After over 20 years owning Once Upon a Child and Plato’s Closet franchises, Scott realized the only way to get his marketing goals met was to start his own marketing company. So that’s what he did. The goal of Hipbone Marketing is to serve the unique needs and challenges of resale clothing franchises.

Scott makes sure that Hipbone’s services and promotions make sense from a franchise-owner perspective. He’s an idea guy, probably because he knows the rest of the team can handle the execution part, and constantly challenges the team to analyze everything we do from every conceivable angle. When he’s not daydreaming about another match on the office ping pong table (aka the conference table) he’s promising to start writing his book “Everything I Wish I Could Say to People on Social Media but Don’t.” He does this all while continuing to own three Once Upon a Childs and two Plato’s Closets.

Tara Dyer | CFO & Consultant

With over 10 years of experience working with Once Upon a Child and Plato’s Closet, Tara is an integral part of the Hipbone team. She gives valuable feedback on new promotional ideas, makes sure our ideas are executable on an in-store level, and generally keeps everyone in line, especially Scott.

Tara does all of this in addition to her role(s) as Owner / Direction of Retail Operations of three Once Upon a Childs and two Plato’s Closets. Oh, and she also makes sure that everyone gets paid. We all really appreciate that.

Missy Wilke | Senior Marketing Manager

Missy is the founding member of the Hipbone Marketing team and came to the job directly from working in Once Upon A Child and Plato’s Closet stores. She has a Bachelor’s Degree in Media Communications with an emphasis in PR from Webster University.

On an average day at the office, Missy spends her time talking to Partners, managing projects and promotions and keeping the rest of the people on this page in line. Outside of the office, Missy still spends time talking to Partners while keeping her nine-year-old son, six-year-old step-daughter, husband and four pets in line.

Sam Hohenstein | Graphic Designer

Sam is the team’s Graphic Designer and in-house Game of Thrones aficionado. Throughout the day, you’ll find Sam working on all promotional graphics for social media, email, and associated print materials. He works through design ideas with Partners and his fellow coworkers until they are set, from conception to ordering.

In 2015, Sam received his Bachelor of Fine Arts degree in Studio Art with an emphasis in Graphic Design from the University of Missouri–St. Louis. He also serves on the board of Happy to Give, a nonprofit organization that hosts an annual Happy Gilmore inspired golf tournament! In his spare time, he can be found enjoying funky bass lines.

Kevin Brumley | Digital Ads Manager

Kevin joined the team in October 2016 after making the switch to marketing from the security field (he’s actually a Certified Police Officer, so be careful!) He is a “remote” Hipboner living in Cincinnati and spends his days doing some pretty exciting and innovative work for Hipbone Marketing in digital ads. He tests capabilities with new Instagram, Google, and Facebook options for running ads so we can be as efficient and well-informed as possible about how we’re spending our partner’s monthly ad budgets.

He juggles all of this awesome work while raising his kids and hitting the gym! In his free time, he also enjoys discussing politics, watching sports, playing poker, and most of all… eating food.

Kayla Ham | Marketing Manager, Plato’s Closet, Simply Chic & Clothes Mentor

Kayla was the former Assistant Manager at Scott’s Plato’s Closet Manchester store. After amassing TONS of experience in-store, and receiving her Bachelor of Science degree in Mass Communications with a minor in Creative Writing from Southeast Missouri State University, she joined the Hipbone team! Outside of managing our Plato’s Closet, Simply Chic, and Clothes Mentor accounts, Kayla enjoys cuddling with her wiener dog Miss Daisy, catching up on the latest shows and movies, and looking up fresh new trends on social media.

Ryan Obradovic | Marketing Manager, Once Upon a Child

Ryan comes to Hipbone Marketing with 6+ years of experience at a local Play It Again Sports. After crushing his competitors during the hiring process, Ryan came onboard and quickly took over the Once Upon a Child accounts. Additional experience under his belt includes a Bachelor of Arts degree in Communication from the University of Missouri-Saint Louis, as well as journalistic, creative, and copywriting experience at his university’s school newspaper.

His days at the office consist of managing social media accounts, writing content, creating & scheduling promotions, talking to Partners about their needs, and so much more! He also dabbles in graphic design, but he’s no Sam Hohenstein.

Brittney Brumley | Social Media Manager

Okay, yes… technically Brittney is Kevin’s wife, and Kevin is Tara’s brother, and Tara is married to Scott. BUT if nepotism brings us team members as amazing as Brittney then we say, “MORE PLEASE” because Brittney is freaking fantastic.

Brittney primarily works for Scott and Tara on the retail side of the business, but with our recent company growth, we solicited her help with social media management. She is now the primary responder on your Facebook and Instagram accounts as she handles all incoming customer questions, comments, and complaints. In her free time, she likes nagging her husband and taking care of her family, including their newest addition, Josie!

Meet with the Team

Want to talk shop, marketing, or just looking for a good place to eat in Saint Louis? Feel free to contact us any time at connect@hipbonemarketing.com and any one of us would be happy to chat!

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